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Consumer Public Relations
Spreckley Partners’ experience covers some of the UK’s and world’s
leading brands - in food, drinks, home interest, consumer electronics,
retail and leisure sectors.
We know the media and other techniques to help grow sales and market
share, improve clients’ reputations among trade and consumer audiences,
defend their positions in times of crisis and launch new products and
services with a bang.
With clients like Magners Irish Cider, Nestlé, Pritt and Sellotape we
address consumers of all age groups and across a wide range of
interests.
Our work includes:
- liquor
No-one knows the drinks business like Spreckley Partners. We are the
PR force behind the meteoric of rise Magners Irish cider in Britain
as well as helping the worldwide growth of Tullamore Dew Irish
whiskey, Frangelico liqueur and other international brands over the
last 12 years.
Sol, Pilsner Urquell, Courvoisier and Canadian Club are among the
names we have worked with in the UK, Far East and globally.
- fmcg/food and grocery
After 20 years of unbroken experience, we know the grocery market
inside out from both a trade and consumer perspective. We work with
some of the best names in the food and beverage business, from new
niche brands to iconic market leaders.
In recent years our team has been responsible for clients like
Nestlé, Ballygowan, Pepsi, Robinsons squashes and Weetabix, while
our backgrounds cover almost every aisle of the supermarket from
bread and beans to cereals and soups.
- home interest and diy
We cover the home interest sector from interiors to DIY market
leaders. Our client Multiyork is both a major retailer and UK-based
manufacturer of quality sofas and furniture. Having worked with DIY
client, Henkel, for 13 years, we are now representing Rustins’ well
know brands.
- consumer technology
Spreckley Partners was the first PR consultancy to combine consumer
and technology PR people into a single team - first for Apple
Computer, then progressively for other major names like Memorex,
Tiscali and Sanyo.
The advantages of this two-handed approach are obvious. Not only can
we deliver the full range of consumer PR techniques across the whole
consumer media spectrum - but we can also talk to trade and expert
audiences in their own language.
- awards, sponsorships and csr
Our corporate work includes a range of annual projects for Nestlé -
the long-running Nestlé Children’s Book Prize, youth tennis
sponsorships, the Nestlé Kids Club Tennis Scheme and Make Space.
In each of these we are the publicity element of broader teams
involving the client and various external organisers and charities.
Consumer Public Relations |
